SPAZIO ITALIA
A new entertainment concept at Munich Airport
A cooperation between the Company, Munich Airport International and Eurotrade led to this new project which rewrites transit time at airports to make it more interesting and enjoyable.
Spazio Italia is an incredible "interactive waiting lounge" which combines the ideal response to the need of transit passengers to relax with the opportunity of discovering quality Made in Italy products.
The extensive 120 square meter area located in the middle of the twelve gates reserved to the Lufthansa Regional Group Companies is dedicated to a complete assortment of the most varied aspects of Italy.
There is a coffee – wine bar in the Open Lounge which serves refreshments and a typical Italian menu matched with the best still and sparkling wines, and a selection of Italian newspapers. The Air Dolomiti Customer Point next door is managed by company staff and is at the complete disposal of all travellers for any information or assistance they may need.
The "Promotional Area" is a 40 square meter prestigious showcase of Italian Style and is used by Italian companies and associations which desire to present their products to a specific and selective target such as the business traveller, mainly consisting in business directors and managers. The Promotional Area is however much more than a simple showcase: a number of monitors in the area broadcast Spazio Italia Channel, a channel offering information and entertainment with programmes dedicated to finance, culture, current affairs, the weather and sport. The opportunities offered by the Promotional Areas and Spazio Italia Channel are integrated by www.spazioitalia.com, the portal that completes the range of instruments at disposal of companies and associations who aim to promote the spirit of Italy well beyond its borders.
Spazio Italia is a unique opportunity in its kind to promote own brands and exploit the great potentials of airport waiting times as it is located within one of the most important European hubs, and hosts a truly international public.
In line with its mission as a promoter of Made in Italy, Spazio Italia has recreated the elegant atmosphere of the Italian way of life and intends it to be the start or the continuation of a journey which has been devised to satisfy customer requirements; further evidence of the most successful cooperation between Air Dolomiti and the Bavarian airport